Cengage Learning Asia

Cengage Learning Asia

Pearson EducationAt Pearson Clinical Assessment, we’re committed to publishing standardised assessments and interventions that meet the wants of professionals operating with children and adults in overall health, education and psychology settings. The innovation leaders at Pearson Education are Jacqueline Krain and Sara Cuesta. Jacqueline is the Director of Product Lifecycle who works on driving development by way of innovation in this new digital globe. Sara Cuesta is Enterprise Improvement Manager for the New Company and Innovation Group for Pearson Clinical Assessments.

It sure hasn’t been easy. John Fallon has had the most huge baptism of fire,” says Tom Singlehurst, head of European media equity study at Citigroup. With the culture of standardized testing—which has been a money cow for Pearson—under attack, Fallon has to convince the planet that the company is actually a force for studying, and not just the executor of an approach that might soon fall out of fashion.

Clever powers technology in the classroom. We give software applications a platform to simply connect with schools and give districts a central location to manage all of their studying sources. Data privacy: Compliance with student privacy requirements such as the Household Educational Rights and Privacy Act (FERPA) ensures student information is protected and secure.

In the 1920s, Pearson diversified, buying the Lazard investment bank as effectively as the Château Latour winery and the Madame Tussaud wax museum. It then expanded into newspapers and book publishing in the 1950s and ’60s. When conglomerates went out of fashion, Pearson concentrated on media and publishing, focusing on what was then a steady, high-cash-flow company. CEO Scardino doubled down, acquiring Simon & Schuster’s education division for $four.6 billion in 1998 and promoting off Tussaud and Lazard. Pearson was now the largest education publisher worldwide.

Today analysts think Pearson controls some 60% of the North American testing market place. From 30,000 feet, the strategy makes sense,” says Claudio Aspesi, senior research analyst at Sanford C. Bernstein. If you think in the societal stress to drive improvement in educational outcomes and there’s not money to place more teachers against students, the subsequent greatest strategy is to try to use technologies.” Pearson was no longer a sleepy textbook publisher it was now a strong player in every corner of a burgeoning but much more controversial business, 1 that spurs deep anxiousness in the lives of millions of households.

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